Le destin de Lisa delights French viewers: The Sat.1 telenovela scores up to 52.9% on TF1


Munich, March 5, 2007. With her braces and glasses, Sat.1 telenovela character Lisa Plenske continues her tremendous success also on French television. The telenovela Le destin de Lisa (international marketing title: Thats Life) went on the air on TF1 in January 2007 and has been scoring market shares of up to 52.9 percent. Due to its great success, Le destin de Lisa has been moved to a later time slot: From now on, TF1 is going to air two back to back episodes at 5pm, which ensures a far bigger TV audience than the previous programming at 4.30pm.

Lisa Plenske is on the air in various countries: The international distribution company of the ProSiebenSat.1 Group, SevenOne International, has already sold the telenovela to TV stations in Hungary (Lisa csak egy van), Bulgaria (Vljubena v Berlin), Slovakia (Zamilovana v Berline), Latvia (Miila lielaa pilseetaa) and French-speaking Switzerland and Canada (Le destin de Lisa).

We are happy about the huge success of our telenovela Thats Life on French television. It goes to show that telenovelas are still very much in demand internationally. And Thats Life has everything a first-class telenovela needs: Great Emotions, an exciting storyline and a convincing main character, said Jens Richter, Managing Director of SevenOne International.

"The telenovela is a huge success in France", explains Laurent Storch, Directeur General Adjoint in charge of acquisitions at TF1, "and we are very proud and happy to air "Le destin de Lisa" on TF1. The fantastic ratings show that the Sat.1 telenovela clearly struck a nerve with the French audience".

SevenOne International
SevenOne International is the worldwide programming marketing company of the ProSiebenSat.1 Group. Founded in 2004 and headed by Jens Richter, the company markets productions from Sat.1, ProSieben, kabel eins and N24 in international markets, and also acts as a service provider for third parties. SevenOne International offers an extensive portfolio that currently includes some 1200 hours of programming. SevenOne International is headquartered in the Munich suburb of Unterfoehring.