ProSiebenSat.1 Groups foreign station signs cooperation agreement with arena and extends soccer programming

Munich, August 14, 2006. Effective immediately, international broadcaster ProSiebenSat.1 Welt is expanding its soccer programming to three days a week instead of two. On top of that, the station has signed a three-year agreement with bwin.com Interactive Entertainment AG for the North American international pay TV rights to Bundesliga soccer. Online gaming provider bwin, represented by the sportsman media group GmbH, a sports rights agency, markets the international broadcasting rights on behalf of DFL Deutsche Fussball Liga GmbH. At the same time, for broadcasts in the United States and Canada, ProSiebenSat.1 Welt will be cooperating with the Bundesliga station arena, which will provide its full range of programming to ProSiebenSat.1 Welt.

In addition to a live game at 8:30 Friday evenings, ProSiebenSat.1 Welt will also begin carrying conference matches at 3:30 Saturday afternoons and 5:00 Sunday afternoons (all Central European Time). arenas Die Grosse Bundesliga Samstagsshow also includes extensive game analyses, interviews, background reports, summaries, tables and statistics. All matches will be accompanied by German commentary.

Said Hans Fink, Managing Director at ProSiebenSat.1 Welt: We are delighted that ProSiebenSat.1 Welt will be able to keep showing the Bundesligas most attractive matches every week, and that we can even expand our range of programming for our viewers. Our North American subscribers will be able to feel like they are right there, live, in a German soccer stadium.

ProSiebenSat.1 Welt
ProSiebenSat.1 Welt offers a broad range of the latest German-language TV programming for viewers abroad. The pay TV station was launched in the United States in February 2005, and has already gained more than 14,000 subscribers via satellite. Since June 2006, the station has also been on the air in Canada, where subscriber figures have also been rising steadily. ProSiebenSat.1 Welt carries a selection of the best from Sat.1, ProSieben, kabel eins and N24. Schedule highlights include series like Der Bulle von Tölz and Edel & Starck, in-house and commissioned productions like Made by ProSieben movies, and top comedy hits like Schillerstrasse and Stefan Raabs TV total. News station N24 produces news programs twice a day specifically for viewers in the USA. The managing directors of ProSiebenSat.1 Welt are Hans Fink and Jan Frouman.

bwin
The bwin Group is one of the worlds leading providers of online gaming entertainment. As the exclusive holder of worldwide media rights (TV, Internet and mobile) for Bundesliga soccer outside Germany, bwin, in cooperation with Sportsman Media Group GmbH, has the responsibility for marketing the Bundesliga worldwide for the 2006-07 through 2008-09 playing seasons.

arena Sport Rechte und Marketing GmbH
In December 2005, arena Sport Rechte und Marketing GmbH placed the winning bid with Deutsche Fussball Liga (DFL) for the live TV broadcasting rights to all Bundesliga and Second Bundesliga matches. Since then, arena has developed a TV station that provides cable and satellite infrastructure and assembles appealing programming packages at attractive prices. Additionally, on July 7, 2006 DFL also awarded arena the public viewing rights. Since August 11, 2006 arena has been bringing Bundesliga football stadiums live into the living room. The company benefits from a team of experienced sports managers and TV specialists, and is a wholly-owned subsidiary of Germanys leading cable operator, Unity Media.